September 17, 2013
Breast cancer is the most common form of cancer among women in the United States. There are more than 230,000 women diagnosed with breast cancer every year and it is projected that 1 in every 8 women will develop this terrible disease in her lifetime. Despite the strides in early detection and treatment, there is still a long way to go.
Ashley Archer, a Senior Stylist at true Salon|Spa in Marietta, Georgia is doing her part to serve her community. “Being a part of the industry that caters to so many women,” Archer says, “we have a responsibility to take care of our guests, coworkers, and families.” Her passion for making her guests feel beautiful inside and out coincides with true’s core belief that real beauty is about energy and vitality and helping women be the best they can be. This belief is part of why she was motivated to organize true Salon|Spa’s first breast cancer awareness walk, which she’s calling Blow Out Cancer.
Unlike many other walks associated with raising both money and awareness for breast cancer, participants at this event will be walking around The Avenue West Cobb, a premier shopping center in which the salon is located, and it will be at night! The walk will take place Saturday, October 12 at 10:00pm. Participants will be responsible for a $25 donation per walker with all proceeds will go to benefit the Breast Cancer Research Foundation.
The Breast Cancer Research Foundation is an independent, non-profit research center whose mission is to find a cure for cancer in our lifetime. It was founded in 1993 by Evelyn H. Lauder, a woman who understood the impact the beauty industry plays in women’s health. Since its inception twenty years ago the BCRF has raised over $450 million for breast cancer research, and has been credited with a lot of the information available today about how to diagnose, treat, and prevent the spread of breast cancer in both women and men. Additionally, about 1,500 men are diagnosed with breast cancer each year.
For Archer, who has been with Aveda for 8 years, the cause hits her a little too close to home. In 2011 her grandfather lost his two-year battle with breast cancer at the age of 70. “He always had such a great sense of humor,” Archer recalls, “I remember after his surgery, the scar on his chest was in the shape of a ‘T’. He was a big Georgia Tech fan and used to joke that he was going to get a ‘G’ tattooed next to the scar to support his Yellow Jackets!”
To learn more about the Blow Out Cancer event or the Breast Cancer Research Foundation, log onto: www.22.214.171.124/~tsatlanta/master or www.bcrfcure.org